![]() Loyalty Member Pre-Saleĭuring the week leading to the Small Business shopping holiday, offer a pre-sale or early access to deals for loyalty program members. You can even interact and interview new customers. Go live showcasing products, behind-the-scenes looks, or interviews with staff. A special event may encourage people to stop by, especially if seating is available for weary shoppers. Host a special event like a fashion show, product launch, or meet-the-maker session as a key focus of your Small Business Saturday marketing campaign. Involve local media such as the local newspaper or radio station.īoost sales when you collaborate with neighboring businesses to offer exclusive discounts when customers shop at both places. Pool resources for more visibility or to design paid ads. Shop Local CampaignĬollaborate with other local businesses and the community to create a unified Shop Small advertising campaign, even creating a local shopping guide. Top Small Business Saturday Marketing Ideas 1. By driving sales on Small Business Saturday, business owners not only boost their own bottom line but also contribute to a stronger local economy, benefiting other businesses and the community at large. Economic Impact: Money spent at local businesses tends to stay in the community.Participating in Small Business Saturday can provide opportunities for local businesses to collaborate, share resources, and potentially gain new business partners. Networking Opportunities: The day often sees local chambers of commerce, business associations, and other community groups organizing events or promotions.This reduces marketing costs and offers professionally designed resources to promote their business. Access to Promotional Materials: American Express and other partners often provide free marketing materials, both physical and digital marketing, to businesses participating in the event. ![]() This can lead to increased customer loyalty and the establishment of long-term relationships with local patrons.
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